Reporting infrastructure for podcast agencies
Not another dashboard for your team to operate. We build the reporting operation, run it every cycle, and own every exception before it reaches your client. A two-hour advertiser report becomes under fifteen minutes. Built on the tools you already use, with no platform migration.
Every reporting cycle, the same three failure modes threaten advertiser trust. Podrelay controls each one before it reaches the client.
Spent building one advertiser report by hand before the reporting operation was automated.
For that same advertiser report once the managed reporting operation is in place.
A paid implementation creates the system. Monthly managed operation keeps it accurate, current and dependable as sources, campaigns and client requirements change.
We map your sources, client outputs, reporting load, current cost and operational risk.
We connect the agreed sources and build the reports, dashboards, verification and QA workflows your operation needs.
We reconcile every output against source data. You approve the reporting experience before it goes live.
We monitor, maintain and deliver the reporting operation, including source changes, platform changes and issue resolution.
Workflow design, source integration, output development, testing and launch.
Monitoring, QA, scheduled reporting, maintenance and issue resolution after launch.
Set your campaign load. The math is yours. Adjust the assumptions until they match your shop.
Defaults: 2 hrs of pulling, formatting and verifying per advertiser campaign per month, at a $45/hr blended internal cost. Compare that with the fully loaded cost of the reporting hires your growth would otherwise require. Adjust until it matches your shop. Estimates, not quotes.
That's $43,200 a year on work a system should be doing. Stop the burn →
How our founder eliminated 1,500+ hours of manual reporting work inside a major US media network before Podrelay existed.
A major US media network was managing podcast advertising operations for a roster of high-volume shows, with more than 70 concurrent advertisers cycling in and out each month.
Every cycle hit the same three bottlenecks: manual multi-platform reporting, ad verification done by hand, and ever-present accuracy risk from moving figures between systems manually. The cumulative cost: well over 2,000 hours per year of skilled labor on work that added no strategic value.
The system was designed and deployed on top of the network's existing tools, with no platform migration or disruption. Three integrated layers:
Client identity withheld under confidentiality. Hours and advertiser counts reflect actual results achieved. The labor cost figure applies a deliberately conservative $35/hr blended internal rate, below the $45/hr default in the estimator above.
No platform migration required. We build around the platforms your agency already runs on.
Book a 30-minute reporting infrastructure review. We'll map your reporting workflow and show you where automation returns the most.
