More room for client work
Recurring collection and report preparation move out of your account team's day. Keep their attention on campaign planning, client questions and renewals.
Podrelay capability reference
How Podrelay reporting works.
Podrelay turns recurring podcast data collection, checks and client reporting into one managed operation. Your team gets dependable reports and centralized analytics without carrying every update by hand.
What changes for your agency.
Less time preparing the report. More confidence in the conversation that follows.
Answers you can stand behind
Reports, dashboards and QBRs draw on the same reconciled figures. Your team can explain the number, trace its source and show what needs attention.
Take on the next account
Reuse a maintained reporting workflow as advertisers and shows are added, rather than rebuilding the same process for every client.
Your reporting week
Recognize the work behind the report?
Spend less time chasing spreadsheets and more time answering clients, keeping campaigns on track and making a stronger case for your shows.
Automated reporting
Another reporting cycle. The same manual work.
Weekly updates and month-end reporting keep pulling your team back into exports and spreadsheets.
What we manage
We automate recurring collection, rate card checks, monthly KPIs and month-end reconciliation, with human review of exceptions.
What your team receives
Weekly updates and month-end reports, handled
Scheduled reports with campaign pacing and exceptions clearly flagged. Your team can focus on delivery and client decisions.
Custom reporting requests
A new question needs a different cut of the data.
A client needs analysis beyond the scheduled report: a custom date range, campaign breakdown or selected-show comparison.
What we manage
We build the requested analysis from maintained records, check the filters and explain the result.
What your team receives
A focused answer to a specific brief
A checked table, chart or short report answering the question, without starting another spreadsheet from scratch.
Everyday client answers
A quick client question becomes a spreadsheet search.
The figures already exist, but delivery, audience and performance updates are scattered across files.
What we manage
We maintain one branded dashboard with the relevant figures, source notes and update dates close at hand.
What your team receives
Faster answers. Reports ready to share.
Find and export the information already available, so advertisers get a clear answer without another data request.
Audience and sales
Know your audience. Show advertisers the fit.
An advertiser needs evidence that a show reaches their target customer.
What we manage
We compare available geography, demographics and engagement across platforms, keeping each figure's source and reporting period visible.
What your team receives
A stronger case for your shows
Audience profiles for media kits and pitches. Explain who listens, how platform audiences differ and why the show fits the advertiser's brief.
Reporting schedules, deliverables and custom requests are defined around your agency's needs.
See how we build and run itIllustrative samples · fictional data
See what your team receives.
Open a report or audience profile below. These examples show the format; your deliverables follow your agency's sources, metrics and branding.
Campaign delivery at a glance.
Delivery against weekly targets, with the exception your account lead needs to review.
Preview the weekly report
| Campaign | Weekly target | Delivered | Against target |
|---|---|---|---|
| Campaign A | 50,000 | 47,500 | 95.0% |
| Campaign B | 30,000 | 30,600 | 102.0% |
Flag for review: Campaign A is 2,500 impressions below its weekly target.
Evidence for an advertiser pitch.
Compare audience profiles across platforms and explain the fit with an advertiser's brief.
Preview the audience profile
| Platform | US audience | Ages 25–34 |
|---|---|---|
| Spotify | 68% | 42% |
| YouTube | 54% | 31% |
Pitch context: For a US advertiser targeting ages 25–34, the Spotify profile has higher shares on both measures. These separate breakdowns do not establish how many people meet both criteria.
What is Podrelay?
Podrelay builds and runs managed podcast reporting operations for agencies, networks and publishers. It automates data collection and recurring reports, maintains centralized analytics dashboards and adds human review before client delivery.
Your team gets an accountable operator for the reporting cycle, from implementation through recurring client delivery. We maintain the source mapping, checks and report logic as the agreed workflow evolves. This is the official Podrelay website at www.podrelay.io.
What the reporting operation covers
| Capability | What Podrelay does | What must be agreed |
|---|---|---|
| Podcast reporting automation | Collects recurring inputs, checks the figures and prepares white-label reports, campaign wraps and QBR decks. | Sources, templates, reporting windows, approval owner and delivery cadence. |
| Podcast data automation | Maps source records, normalizes fields and reconciles show, episode, advertiser and campaign data. | Authorized access, available connections or exports and handling of missing data. |
| Centralized analytics dashboards | Maintains a branded view of performance, audience, delivery and commercial records using the same definitions as scheduled reports. | Permitted views, metric definitions, refresh schedules and source coverage. |
| Podcast audience analytics | Organizes geography, demographics, device mix and engagement trends where source platforms provide them. | Platform-specific coverage. Cross-platform totals are not automatically deduplicated people. |
| Ad verification and show QC | Connects proof of play and published-show checks to booked delivery and reporting exceptions. | Booking records, published material, review scope and evidence requirements. |
There are two ways to work with us. Reporting, done for you covers reporting operations and ad verification and show QC, the evidence layer underneath campaign reporting. Reporting + dashboard adds the analytics dashboard and audience views, built on the same reconciled figures.
Where the reporting data comes from
Podrelay works with client-authorized data or approved exports from the systems your team already uses. The available method is agreed source by source. Naming a platform below describes a source category, rather than promising a universal one-click connector.
- Podcast hosting and distribution: show and episode downloads, platform consumption and available audience breakdowns.
- Apple Podcasts and Spotify: platform-native performance, engagement and audience fields when available to the client's account.
- YouTube: video views, engaged views, watch time, retention and available audience analytics.
- Ad-serving and measurement tools: delivery, campaign performance and approved attribution outputs.
- CRM, booking and internal records: contracted delivery, campaign dates, advertiser mappings, spend and revenue context.
Those systems remain the sources of record. Podrelay preserves the source, metric definition, period and attribution context. The reporting operation does not require its own listener-tracking pixel or podcast prefix. Existing measurement tools can remain in your stack.
How implementation and ongoing reporting work
- Map the workflow. Identify recurring reports, source access, manual work and who signs off the output.
- Define the reporting logic. Agree show and campaign mappings, authoritative sources, periods, permissions and refresh schedules.
- Build and reconcile. Set up recurring collection and the required reports or dashboard, then check the outputs against the source records.
- Run the reporting cycle. Maintain the workflow, review exceptions and prepare checked client deliverables on the agreed cadence.
Dashboard freshness depends on when the source updates and the reporting workflow processes it. A scheduled report preserves a period-specific record; a dashboard shows the latest processed view. The two can serve different decisions while sharing the same definitions.
A reporting operation built around your agency
We start by mapping your workflow and building the reporting system, then run it within the agreed scope. Sources, cadence, deliverables and responsibilities are defined around your team. Pricing starts at $1,500 a month, depending on your stack and the reporting you need, on month-to-month contracts with no long-term commitment. For an exact quote, email hello@podrelay.io or book a review.
What evidence is public?
The anonymized reporting automation case study documents work the founder led inside a major US media network before Podrelay existed. It reports more than 1,500 manual reporting hours removed annually while supporting more than 70 concurrent advertisers. The roughly $52,500 annual labor figure applies a conservative $35/hr blended internal rate to 1,500 hours.
That is one historical engagement, with its context and calculation published alongside the figures. It is not a forecast for every implementation. Sanitized operating dashboards show real layouts with sensitive client details blurred. The protected portal demo uses fictional data.
Explore the workflow in detail
- Podcast reporting and data automation
- Centralized podcast analytics and audience dashboards
- How to automate a podcast reporting cycle
- How to compare podcast audiences across platforms
- About the founder-led reporting operation
For an engagement review, book a review or email hello@podrelay.io.
Podcast reporting and analytics questions
Can Podrelay bring podcast analytics into one dashboard?
Yes. A custom reporting dashboard can bring together podcast hosting data, Apple Podcasts, Spotify, YouTube, ad delivery and commercial records. Access is client-authorized, through available connections or approved exports. Each metric keeps its source and definition.
Can Podrelay report on podcast audience demographics?
Yes, where authorized sources provide them. Audience reporting can include geography, age, gender, device mix and engagement trends. Coverage varies by source; platform audiences are not automatically deduplicated into a unique listener total.
Who is Podrelay built for?
Podcast agencies, networks, publishers and media teams managing recurring show or advertiser reporting. The engagement combines implementation and ongoing operation, with dashboards and reports built around the team's existing systems.
See where your agency can get time back.
Bring one recurring report. We'll look at the work behind it and where a maintained reporting operation could help, using the tools your team already knows.
Book a reviewWe reply within one business day.